It’s nothing but your own personal brand. The one we all have, the one you’ve built over the years.
It’s what people think and say about you, their opinion on what you do and how you do it. The way you are and what your personality shows (the way you dress, talk & express yourself). Let’s say that all this and much more is PERSONAL BRANDING.
Now, if we want to translate that into Marketing, I could say that PERSONAL BRANDING means strategically managing your professional image. It means communicating effectively why we do what we do, how we do it and why you should choose us. And it's applies to individuals and companies.
And why would Personal Branding work for you? The goal of PERSONAL BRANDING is to make you a point of reference in your sector/area, market, territory, company or team work.
You mean to say that it would be the best way to sell myself better?
Well, NO!
When it comes to personal branding, it's not about trying to sell yourself better. Like the anti-age cream adverts on TV. It’s about telling your truth, your story, the one that allows you to emotionally connect with your target audience.
If you are an Italian reading this blog and would like to know more about Branding, there is a Branding expert in Italy who has been able to do his Personal Branding very well. I really like his profile.
His definition of branding is: Your Personal Brand is the reason why they choose you over the competition. Luigi Centenaro.
He has created a really complete method to work Personal Branding called the Personal Branding Canvas.
The Personal Branding Canvas is part of a Professional Toolkit: a set of cutting-edge tools to help you innovate what you offer as a professional.
If you want to learn more about PERSONAL BRANDING, have a project in mind or just want to keep posted,
I'll invite you to visit his site: https://centenaro.it/personal-branding/ You can download the Personal Branding Canvas for FREE!
Further INSPIRATION? Gabriel Olamendi and Rob Franklen – I love them!